Last updated: April 2026
Fertilitys ("we", "us", "our") operates www.fertilitys.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or sign up as a member.
What we collect
We collect the minimum information necessary to provide our services:
- Name and email address — when you sign up for a free membership or subscribe to our newsletter
- Usage data — anonymised data about how you interact with the site (pages visited, time spent, clicks, scroll depth), collected via Ghost analytics, Google Analytics (via Google Tag Manager), Microsoft Clarity, and Ahrefs Web Analytics
- Cookies — essential cookies for site functionality and member authentication, plus analytics and consent cookies. See the Cookies section below for full details
How we use your information
- To send you our newsletter (new articles and updates)
- To provide access to member-only resources
- To improve our content and website based on anonymised usage patterns
- To respond to your questions or feedback
We will never sell, rent, or share your personal information with third parties for marketing purposes.
Email communications
When you sign up as a free member, you'll receive:
- A welcome email
- Our newsletter when new articles are published
You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any email, or by contacting us directly. We use Ghost's built-in email system to send newsletters.
Data storage and security
Your data is stored securely by Ghost (our content management platform). Ghost is GDPR-compliant and stores data on secure, encrypted servers. For more information, see Ghost's privacy policy.
We do not store payment information (we currently offer free membership only).
Your rights
Under UK and EU data protection law (GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for email communications at any time
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at hello@fertilitys.com. We will respond within 30 days.
Third-party services
We use the following third-party services:
- Ghost — content management platform, email newsletters, and built-in analytics (ghost.org)
- Google Tag Manager / Google Analytics (GA4) — website analytics and event tracking. Collects anonymised usage data including pages visited, session duration, and traffic sources (googletagmanager.com, analytics.google.com)
- Microsoft Clarity — session recording and heatmap analytics to understand how visitors interact with pages. Recordings are anonymised and do not capture form input or sensitive data (clarity.microsoft.com)
- Ahrefs Web Analytics — privacy-friendly website analytics for understanding traffic patterns and search performance (ahrefs.com)
- Consently — cookie consent management. Displays the cookie banner and manages your consent preferences (consently.net)
- ConvertBox — signup forms and popups for newsletter subscription (convertbox.com)
- Formly — occasional on-site surveys to improve content and user experience. Does not collect personal data unless voluntarily provided
Each of these services has its own privacy policy. We only use services that meet appropriate data protection standards.
Cookies
Cookies are small text files stored on your device when you visit our website. We use cookies for the following purposes:
- Essential cookies — required for the site to function, including member authentication and session management. These cannot be disabled
- Consent cookies — set by Consently to remember your cookie preferences so you are not asked repeatedly
- Analytics cookies — set by Google Analytics, Microsoft Clarity, and Ahrefs to collect anonymised usage data such as pages visited, time on site, and how you found us. These are only set if you consent via the cookie banner
- Functional cookies — used by ConvertBox and Formly to manage popups and surveys, ensuring you are not shown the same form repeatedly
You can manage your cookie preferences at any time by clicking the cookie settings link in our website footer, or by adjusting your browser settings. Disabling analytics cookies will not affect your ability to use the site.
Children's privacy
Fertilitys is intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Changes to this policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
Contact
For privacy-related questions or requests, contact us at hello@fertilitys.com.